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This triple-threat operation is an unusual example of what B.S.
students call "horizontal integration."
(1) They sell you what you need to prepare your lawn and garden for
your party.
(2) They sell you the "party goods" (which is code for
"booze").
(3) They know you're going to want to invite your party guests out
to the lawn and garden to admire them, but since your guests will have had too many party
goods, they will forget to wipe their feet before they go back inside, which means the
next day you'll need your carpet cleaned.
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