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This photo shows the sign on the back gate of a charitable
organization everyone around here knows as The Free Bread Store.
Here's how to improve it. First of all, the apparently novice composer of this sign has succumbed to the temptation to use the ransom-note style; there are three fonts and two colors when it should have been one font and one color. One font is less confusing than three and one color is cheaper than two. Second, the line between "Donations" and "drop - off" shouldn't be there; it separates two words that go together. Third, either that line isn't centered or the word "Donations" isn't. Fourth, there should be no spaces flanking the hyphen in "drop - off"; it should be "drop-off." Sheesh. |