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Honda's and Semi's

The following is a further rant-and-rage about ignorant punctuation.  How did this Medina moron ever get the idea that the plural of key is key's?  Why do so many people think you pluralize by adding an apostrophe before the "s"?

I mean, surely he must have read the word keys several dozen times in the course of training to be a locksmith.  And surely he must have seen it several hundred times more in the course of actually being a locksmith, what with reading other locksmiths' signs and reading all those catalogs and boxes of merchandise and trade journals and such.  Yet he thinks the plural of key is key's.

What I think is, I think there's something about nouns ending in a vowel that sets 'em off.  They don't mind Trucks or Cars, but somehow Semis and Hondas don't look like plural words to them.  Ick.

This might be one of the best I've found, from a restaurant near me.

• Hotdog's
• Burger's & Sandwich's
• Chicken Nugget's, and, no kidding,
• Kids Meal's.

Also, it's hard to tell, but they do offer a "Chicago Style Hot Dog."  Having consumed way too many authentic Chicago dogs in the four years I lived in the Windy City, I can tell you that there is hardly a better WAY to prepare one.

I can imagine the signmaker saying to himself, "Well, maybe I'll get one of 'em right."

Here's a similar but much more expensive version of the same problem.

Update of July 2004: I don't have a scan of this example because it was on a television ad.  The ad is for a car dealership, Bob Allen Ford, that sells a variety of -- and I'm still not kidding --

PickUp's.

They got Wednesdays right but Thursdays just didn't look right to them without an apostrophe.

Also, which cup is missing?

You'll find a trio of odd apostrophe choices here.  And a really good one here.

There're two more examples of excessive punctuation to see, both here and there too.

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